In admin/config/regional/language/list we have the language labels be presented using both the native and the non-native form of the language:

In places like the user account edit form however, we output only the native label:

...and in the "Add language" form (in admin/config/regional/language/add), the dropdown select uses the non-native version:

This is because the function language_list() accepts an optional boolean $native_names parameter, which outputs the labels either in the non-native/English version (default behaviour), or in their native version (if $native_names is passed as TRUE to the function).
I would like us to consistently be outputting both versions of the language labels everywhere, and I also believe that the default should be that (like in the language listing page). Since that would constitute a backwards compatibility breaking change though, I would like us to at least figure out a way to allow output of both native and non-native labels in the #options array (if the optional $option_list parameter is set to TRUE), and see if we can do that in the 1.x cycle, keeping backwards compatibility and the output of the function otherwise unchanged if possible.
Recent comments
@yorkshirepudding, In the end I fixed it by deleting the config/active folder contents, copying the config/staging/ files into config/active, importing the database again and clearing the caches...
Importing the staged config throws an error: another field with the same name already exists
Thanks, I have to go out now, I will try later on and report back
Importing the staged config throws an error: another field with the same name already exists
Hi Francis. Yes, what config do you have in staging for it? You might have configs like: field.field.field_video_embed field.instance.node.page....
Importing the staged config throws an error: another field with the same name already exists