In the Manage Displays page for a Content Type there is a link 'Add display mode'. Using this I can name and configure an alternative display mode but I cannot find how to use this instead of the default. Can the machine name be used as part of a URL?
I have looked in our manual at 'Deep dive: Display Settings' but cannot find the answer there. Also it confused me regarding 'display mode' and 'view mode' - are these the same thing?